Digital Marketing – Types of Digital Marketing

In this modern world today, a world without the internet is unimaginable. With how accessible the internet is today, would you still believe me if I told you that the number of people going online is still increasing? In this blog post, you will get to know all the info on digital marketing.

Digital Marketing
Digital Marketing

Digital marketing is any type of marketing that uses electronic devices and can also be used by marketing specialists to deliver promotional messages and measures to a wide range and audiences. It is the component of marketing that uses the internet and online-based digital technologies, to promote products and services.

A digital marketer finds more creative solutions to drive brand awareness and lead generation through free or paid digital channels that are at the company’s disposal.  They manage various channels like google ads, email marketing, the social media network, and website content.  They are also the ones that are responsible for ensuring that the website reaches its targeted audience easily.

Digital Marketing

Marketing has always been about connecting with your audience at the right place and at the right time. The web has become the main hub for sharing and disseminating information with over 4.5 billion active users.

In so many ways, digital marketing is no different from traditional marketing.  However, digital marketing has replaced some of the traditional marketing strategies, because it’s designed to reach today’s consumer.

Types of Digital Marketing

Digital marketing is a successful way to achieve meaningful results in business. However, for us to be able to get there, we need to understand what this strategy is all about, how it works and the type of digital marketing to be used. Digital marketing is broadly broken into eight main categories. They include.

Email Marketing

One type of digital marketing is email marketing. An email has now become a popular tool for business because it forces the user to take some kind of action. Email marketing is a highly effective digital marketing strategy.

Email marketing is a form of marketing that makes the customers on your email list aware of new products, discounts, and other services. It is the use of email within your marketing efforts to promote business products and services.

Email marketing can also play a pivotal role in marketing strategy with lead generation, brand awareness, and building relationships with customers.

Social Media Marketing

Social media marketing is a powerful strategy for businesses of all sizes to reach prospects and customers. Social media marketing is the practice of using social media platforms like Instagram, Twitter, Facebook, TikTok, YouTube, and Pinterest to connect with your audience to build your brand, drive website traffic, and increase sales.

Social media marketing also includes paid social media advertising, where you can pay to have your business in front of large volumes of highly targeted users.

Affiliate Marketing

Affiliate marketing is the process whereby publishers earn a commission by promoting a service or product that is been made by another retailer or an advertiser using an affiliate link. An affiliate marketer is responsible for creating content strategies to promote affiliate products to attract new customers and convince them to buy the product.

They are also to collaborate with the head of marketing to establish their content strategy and calendar and they are to oversee that the content is published to schedule.


Pay-per-click is an online advertising model in which an advertiser pays a publisher every time an advertisement link is clicked on. It is an internet advertising model used to drive traffic to websites.

Per-per-lick is usually associated with first-tier search engines such as google ads, and Microsoft advertising. Social networks such as Tiktok, Facebook, Instagram, LinkedIn, Reddit, and Pinterest, have also adopted pay-per-click as one of their advertising models.

Marketing Analysis

Market analysis is also one the types of digital marketing. It is a detailed assessment of your business target market and the competitive landscape within a specific industry.

Conducting a market analysis can help you spot trends and opportunities in your industry, monitor business performance, analyze successes and failures, pivot your business in a new direction and differentiate your business from competitors.

How to Make a Market Analysis
  • Determine your purpose
  • Make research on the state of the industry
  • Identify your target customer
  • Understand your competition.
  • Put together additional data.
  • Analyze your Data
  • Now put your analysis to use.

Search Engine Optimization (SEO)

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engine optimization is very important for digital marketing.

This is because people conduct billions of searches every year, often with commercial intent to find information about products and services.

Content Marketing

Content marketing is a form of marketing that is mainly focused on creating, publishing, and distributing content for a targeted audience online. Content marketing is a marketing strategy that is used to attract, retain and engage the audience by creating relevant articles, videos, and other media. There are different essential types of content marketing, and they include

    • Videos
    • Testimonials and reviews
    • influencer marketing
    • Blog posts.
    • Checklists
    • Infographics

Mobile Marketing

Mobile marketing is a multi-channel online marketing technique that is aimed at reaching a target audience through the use of smartphones, tablets, computers, and other mobile devices through email, SMS and MMS, social media, and apps.

It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual location.

Benefits of Digital Marketing

Some of the benefits of digital marketing include

  • Increases customer loyalty with frequent communication cations.
  • Reaching a global audience
  • It improves conversion rates.
  • It generated a consistent lead pipeline
  • Gain brand credibility and awareness.
  • Provide remarketing opportunities.
  • Better customer experience
  • Higher engagement.

Listed above are some of the benefits of digital marketing.


Here are some frequently asked questions on digital marketing.

What Does Digital Marketing do?

Digital marketing helps to promote products and services that connect with potential customers through the help of the internet and other forms of digital communication.

What are the Skills Required for Digital Marketing?

Here are some of the skills required to become a digital marketing expert.

  • Data analysis
  • Social media
  • Content creation
  • Communication skills
  • Search engine optimization (SEO) and search engine marketing (SEM).
  • Basic design skills.

What is the Daily Routine of a Digital Marketer?

They are responsible for creating campaign content daily.  This process involves writing, editing, and producing content that conveys a message to the targeted audience.

What is the Average salary of a Digital Marketer in the United States?

The average salary of a digital marketer in the United States is $60,156 per year.


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