Are you aware of the fact that you can advertise your business or offers on Google for free? Well, if you are aware and interested then you should know that there are several free ways to advertise on google. A lot of people are not aware of these methods, but I would be explaining how they work for you in the content.
Google Ads
There are tons of ways to grow your business online nowadays, and one of the most important ways is using Google Ads. When it comes to Google Ads, you get to step in your customer’s way when they are searching for businesses or offers like yours on Google search and maps.
As you probably know, Google is where people get to search for what to do, what to buy, and much more. With a Google Ad, the moment someone is looking for a service that is similar to what you offer or probably what you offer, google would display your ads. It does not matter if they are making the search using their mobile device or desktop device, with well-time Google ads, you can get your hands on valuable customers.
How to Advertise on Google for Free
Mainly, in this article, I would be giving you several methods that would aid you when it comes to advertising for free on Google. So, if you are interested in How to Advertise on Google for free, then you would scroll through one of these methods and see the one that works best for you. they include:
- Get a High Ranking in Organic Search
- Free Google My Business Account
- Add your products on Google Shopping
- Google Ads Coupon
- Optimize your Google Maps Listing
Get a high Ranking in Organic Search
One of the best methods to get free exposure on Google is for you to be ranked really high on organic search results for keywords besides your brand and names.
When your build a website and publish it online, Google would soon index it and show its high in the results when the users decide to search for your brand name or your website URL. Well, this method is great when it comes to getting free traffic from Google, but sometimes it is not enough. What do you want to appear in the top five positions of Google search terms related to the services or products you offer?
You can do this with the aid of “Search Engine Optimization (SEO).” SEO would aid you when it comes to optimizing your website for Google so that it would show up in the search results for keywords that matter to your business.
Free Google My Business Account
This is another great way to expose your business on Google. By creating a Google my business account, you have taken a step toward exposing your business. Google My business is a free service that is being offered by Google to local businesses.
By creating the My Business account, verifying your business, and updating your information, you stand a chance to get the following:
- A user-friendly listing when people go on google and search for your business name on Google
- The chances of you appearing on a local search result would be increased when someone searches for something related to your business or what your business entails in your area.
The process involved in getting your local business to appear for location-aware searches is known as Local SEO.
Optimize your Google Maps listing
This is another service of Google that you can use to promote your services for free. If we would put this in the digital marketing terms, it is called “Google Maps marketing”.
Google Maps listings happen to appear in the search results and when users visit the Google maps tab. If you want your business to show up on Google Maps, you would be required to have a Google My Business Account and make sure that you have:
- Provided a valid address to your GMB account
- Have a verified business with Google
- Same Address displayed on Your Website
- Your website is mobile-friendly.
Add your Products on Google Shopping
Google Shopping is another great way people advertise on Google without having to pay. Google shopping products are shown in the Google Shopping tab, Google search results, and Google images.
Before adding your products to Google shopping would require paid advertising but since April 2020, Google Made this feature is available for free. Paid ads would still be made available in Google Shopping but the results would be enriched with free listings.
Here is what you need to do to get your products on Google Shopping:
Claim Your Google Ads Coupon
Google Ads is the main platform to use when you want to run ads on google search and other Google products [Gmail, YouTube, etc.]
If you happen to be in the United States, you stand a chance to claim a $150 coupon code to advertise on Google Ads for free. If you want to get your free coupon code, visit the Google Coupons website.